Making your product in the UK or in China: how to decide
A practical, honest comparison of manufacturing in the UK versus China for a hardware product: tooling cost, minimum order quantities, lead times, quality, IP and when each one makes sense.
A practical, honest comparison of manufacturing in the UK versus China for a hardware product: tooling cost, minimum order quantities, lead times, quality, IP and when each one makes sense.
“Should I make my product in the UK or in China?” is one of the first big questions founders ask me, and it usually arrives with a lot of received wisdom attached. China is cheap, China is risky, the UK is expensive, the UK is safer. Like most received wisdom, each of those is sometimes true and sometimes badly misleading. The honest answer is that it depends on your product, your volume, your budget and your appetite for managing a supply chain, and the useful thing is to understand the real trade-offs rather than the headlines.
I have taken products through volume manufacture both in the UK and overseas, and been on the factory floor for it, so what follows is the comparison I actually walk clients through.
The headline reason people look to China is cost, and for high volumes it is often real. Tooling, the moulds and fixtures needed to make your parts, is frequently cheaper to produce in China, sometimes dramatically so, and the per-unit price at volume can be lower too. For a product you expect to sell in large numbers, those savings compound.
But the comparison is rarely as clean as two unit prices side by side. You have to load in shipping, import duty, the cost of travel or inspection, the working capital tied up in large orders and long shipping times, and the cost of your own time managing it all. A UK supplier may quote a higher unit price while producing a lower true landed cost once everything is counted, particularly at modest volumes. The right way to compare is on fully loaded cost per unit delivered to your door, across the volume you realistically expect in your first year or two.
This is often the deciding factor and it gets overlooked. Many overseas factories are built for scale, and their minimum order quantities reflect that. If your first production run is a few hundred units while you find your market, a factory that wants tens of thousands is a poor fit, whatever the unit price. You can end up sitting on a garage full of stock you cannot sell fast enough, which is its own kind of expensive.
UK and European manufacturers, and smaller specialists generally, are often more willing to run smaller batches. That flexibility is worth paying for in the early life of a product, when you are still learning what sells and are likely to want changes. As volumes grow and the design settles, the economics can tip the other way.
Distance costs time in ways that do not show up on a quote. Shipping from Asia by sea takes weeks, and every round of samples, corrections and approvals crosses that distance too. If something is wrong with a batch, you find out later and fix it slower. A time-zone gap and a language gap add friction to every conversation, and small misunderstandings can turn into whole production runs made to the wrong spec.
Manufacturing closer to home shortens all of that. You can visit, you can talk in real time, you can turn a problem around in days. For a product that is still evolving, or one where you want to iterate quickly, that responsiveness is often worth more than a lower unit price. For a mature, stable, high-volume product, the lead time matters less because you are not changing anything.
It is a myth that China means poor quality and the UK means high quality. Some of the best manufacturing in the world is in China, and there are poor factories everywhere. What is true is that quality is a function of how well the factory is chosen, how clearly the design is specified, and how closely production is monitored, and all three of those are harder to do well from a long way away.
This is where the design work pays off. A clear, complete drawing pack, sensible tolerances and a design that is genuinely ready for the process, the things a proper design for manufacture pass produces, removes most of the ambiguity a distant factory would otherwise fill in with guesses. Good specification is the best quality control you can buy, wherever you make the product.
Concern about intellectual property is one of the more common worries about overseas manufacture, and it is worth taking seriously without letting it become paranoia. The practical picture is that IP protection and legal recourse are more straightforward within the UK and Europe, and that manufacturing far away, in a jurisdiction where enforcement is harder, carries more risk that you have to manage deliberately. That management is entirely possible, through how you split the work, who holds the tooling, and what you protect formally, and plenty of successful products are made overseas. It is simply a factor to weigh with clear eyes rather than to ignore.
There is no universal answer, but there are some reliable patterns.
Making closer to home tends to suit early-stage products, smaller batches, products that are still changing, anything where speed of iteration and close communication matter, and founders who want a supply chain they can drive to. Making overseas tends to suit settled, proven designs at higher volumes, price-sensitive products where unit cost is the deciding commercial factor, and teams with the capacity to manage a longer, more distant supply chain well.
Many products do both over their life. It is common and sensible to start with smaller UK or European runs while the design and the market are still moving, then move to overseas volume manufacture once things are stable and the numbers justify it. Committing to a huge overseas tooling order before your design is proven is one of the more expensive mistakes in hardware, because a design change after the tool is cut is painful wherever the tool lives.
The manufacturing decision should not be made in isolation from the design, because the two shape each other. Where and how you make a product influences the design choices, and the design determines which factories can make it well. This is part of the wider work of getting a product manufactured, and it is a lot easier when the design is genuinely production-ready before you go looking for a factory.
Helping founders and teams make exactly this call, and then preparing the design and the drawing pack so the chosen factory can make it right, is what my manufacturing preparation service is for. Because I have run production in the UK and overseas, I can give you an honest read on which route fits your product and volume, rather than a rule of thumb. If you are weighing this up, a Power Hour is a low-cost way to talk it through before you commit to anything.
Part of Getting a product manufactured: from finished design to volume production · all guides