Validate your product idea before investing time and money in development.
A fixed-price, fixed-scope study that analyses the technical feasibility of your idea and considers the different design directions, technologies, materials and routes to manufacture, and what their trade-offs might be. It's the technical version of commercial validation, so you can make informed decisions before diving into expensive development.
If you've asked yourself any of these
"Can this actually be made, or am I about to chase something impossible?"
"What will it realistically cost and how long will it take to develop?"
"What are the technical risks with a project like this, and how might I solve them?"
A feasibility study answers all three in writing, early, while changing course is still cheap. It's usually the smartest first spend on a new product. My process is all about reducing risk and being fully informed before making important decisions. Along with a commercial viability study, this is one of the biggest long-term money savers.
A feasibility report you can act on
The core deliverable is a written feasibility report: a clear document you can use to make your next decision, brief a team or take to investors. It's bookended by a discovery workshop at the start, so I properly understand what you're building, and a follow-up meeting at the end, where we go through the findings together and discuss any questions.
Discovery workshop
We sit down together and work through the idea, what it has to do, who it's for and what success looks like.
Feasibility report
The main deliverable. A written report covering everything below, honest about what will work, what might not and what it could take to manufacture.
Follow-up & recommendation
We walk through the findings together so nothing is lost in translation, and I give you a clear go / no-go / go-with-changes recommendation and a sensible next step.
The feasibility report itself covers:
- ✓ Technology assessment: engineering analysis, and a review of the technologies out there.
- ✓ A developed project brief, turning your idea and context into a clear, professional product development brief.
- ✓ Routes to manufacture, with indicative costs for each.
- ✓ Design directions, with indicative costs for each.
- ✓ Material selection, the best options and why.
- ✓ Trade-off analysis, so you can see where each decision affects the brief.
- ✓ A clear recommendation: a straight go / no-go / go-with-changes call, and a roadmap for the next steps.
From idea to technically validated idea in a week
Free intro call
You tell me the idea and we discuss whether a feasibility study is the right next step, and confirm scope and price before anything starts.
Discovery workshop
We work through the idea together so I understand deeply what problem you're solving and what you need the study to answer. We work on the brief together.
The assessment
I dig into the engineering, the technology options, the routes to manufacture and their costs, the materials, the risks and the rough numbers, just as I would on any other project.
Report & follow-up
Everything written up as a clear feasibility report, then a follow-up meeting to walk through it, give you my recommendation and, if it makes sense, map out how to take it forward.
Clear on both sides
What you need to start
- → An idea or concept, a description, a sketch, or a rough model. No finished design required.
- → A sense of what you want the product to do and who it's for.
- → That's it! If your idea is barely more than a thought, that's exactly what this is for.
How I work
- ✓ Collaborative workshops, in person or online.
- ✓ Engineering-standard reporting, curated for your product.
- ✓ Happy to work under an NDA.
- ✓ Check-ins welcome throughout.
- ✓ A full run-through together at the end.
Before you book
A perfect first step in product development
A feasibility study stands on its own, and the report is yours to use however you like. It's a great way to be confident in raising or saving funds to develop your idea. For many founders it's also the opening phase of my full Product Development offering, where I carry the same idea all the way through to a product that's ready to manufacture.
Get an answer to the idea you've been thinking about
Book a free intro call. If a feasibility study is the right next step, we'll agree the scope and price before anything begins, and about a week later you'll have your answer in writing.