I spent over four years designing high-end consumer products at Ooni, working on projects from first concept and taking them through to volume manufacture. I've produced production parts, sub-assemblies and assemblies, and developed both the UI and functional production firmware. That experience gave me a practical understanding of what it actually takes to ship real products. Performance, cost, safety and manufacturability must all be balanced while working within tight timelines and development budgets.
Today I work as an independent design engineer and product-development consultant to founders and start-ups. Many have a strong product vision but limited access to experienced engineering. One key aspect of my work is providing structure and rhythm to the design process, challenging initial assumptions to future-proof design work, and holding a steady plan that balances the costs of development with reducing risk in investment. When a problem is hard, I stay with it: some of the work I'm proudest of took months of pushing, internally and with suppliers, to get right.
Throughout my work, I try to explain the engineering clearly, without gatekeeping the technical aspects, so you know exactly why the decisions and trade-offs are made.
Alongside commercial work, I give part of my time to pro-bono engineering for projects with social or environmental impact. I think engineering should be used in a meaningful way and be a force for good. This philosophy affects all of my work.
01 Integrity
Decisions are evidence based and transparent, with clear communication on where trade-offs need to be made.
02 Thoughtful Innovation
Creative solutions to practical engineering problems that aren't complex for the sake of complexity.
03 Long-Term Solutions
In both design and process, ensuring early work is done properly to reduce the risk of re-work.
04 Positive Impact
Engineering should be a force for good, used meaningfully whether in a commercial or pro-bono setting.
